Contrary to popular belief, the arcades in Cardiff stock more than antiques, jewellery and bagels. Contrary is womenswear with a difference; everything that you see is for sale (excluding the sales assistants, unless they are secretly into that sort of thing). Contrary is all about the ambience. Travelling to different corners of the store feels like travelling to different corners of the globe. One minute you're a desperate housewife purchasing kitsch bits for your kitchen, the next you're sipping cafe au lait with Audrey Hepburn in a Parisian boudoir. Stocks NoaNoa, Great Plains, Miss Sixty, Numph and Fever.