Elated (hair & beauty)
When Itchy's type-bodging mate emailed us to say they'd 'just had a tato done like Beckham', we thought they'd had a King Edward inked on their bicep. Whether it looks smashing or not, we've always thought it's better to keep up with the trends in less permanent ways, like changing hair or make-up. Elated offer one of the most up-to-the-minute and complete services we've found to keep you feeling great and looking in vogue, and they sell a good range of specialist products to maintain your locks, skin, tan and nails at home. It's be half-baked to go anywhere else.