The London Gin Club
We went to their launch - it was gin o'clock.
The London Gin Club launch went so well that Itchy doubts anyone remembers where it was... Soho, if you're wondering.
The idea behind the totally free membership is that everyone gets to drink more gin, and in return... You have to drink more gin. The London Gin Club, along with The Star at Night, are offering a 5% discount at Gerry's of Old Compton Street, an allegiance card (no oaths necessary and you can still drink other alcohol), a monthly bulletin and priority booking for gin related events. If you or a friend love gin then this is the place for you. If you're on the fence then this is definitely a great way of making up your mind. And if you hate gin... This might change your mind.
By the end of a night of trying various strength gins, with delicious garnishes (Itchy was very hungry), it was hard to tell how enjoyable the Tanqueray gin really was. If Itchy had to recommend a gin for the summer we'd plump for the Bloom Gin - sweet and floral - or the Caorunn - expensive but definitive. However it's probably best to work through the list one more time, just to make sure...
To join the London Gin Club email your name and contact details and then follow them on Twitter at @LondonGinClub and like them on Facebook.
We're going to leave you with this video on Bloom Gin from last year and a poem, as a gin and tonic is still the poshest-sounding drink you can get in even the cheapest pub.
Gin! Gin! a Drop of Gin!
Oh! then its tremendous temptations
To take, alas! To the fatal glass,—
And happy the wretch that it does not
To change the black hue
Of his ruin to blue—
While Angels sorrow, and Demons
And lose the rheumatic
Chill of his attic
By plunging into the Palace of Gin!
From 'A Drop of Gin' by Thomas Hood, or as Itchy has renamed it 'Our Kind of Drink'