City

Itchy Outdoor Media

So tell me about these Itchy posters then...

Itchy poster sites are available in over 70 top UK university student unions nationally, delivering a footfall in the region of 1.8million 18-24s daily. That's 75% of all higher education students in the UK and a massive 1/3 of all 18-24s.

90% of students visit their union at least once a week; 40% visit 2-3 times.

Scrolling backlit poster boards are positioned in the areas of highest visibility and dwelltime, namely the bars and cafes, in order that they may deliver advertisers the greatest possible impact.

Posters remain the last truly broadcast medium – they are eyecatching (more so when backlit and scrolling), informative and have the least ad-avoidance.

What's so great about students?

Students are cash-rich and time-rich. Unlike most of the rest of us!

Long gone are the days of the clichéd impoverished student, today they have money to spend (with an average £8k disposable income pa Mintel estimates the student market alone spend £13bn pa) and the inclination and means to make the most of their leisure time, either at home or abroad. In fact,

92% visit the cinema once a month
46% go clubbing at least once a week
79% go to a live gig once a month
71% go travelling once a year

Students most certainly aren't without the latest gadgets, in fact quite the opposite, they are more likely to be the early-adopters of the day. Technology for study or leisure is deemed essential by most.

And...?

87% of first year students are living away from home for the first time and are therefore making decisions that they've never been able to – or had to – make before. Which phone tariff shall I choose? How shall I travel between Uni and home? What newspaper shall I read?

University is the ideal time to turn the next adult generation on to your brand.

Anything else?

As part of the Itchy Group, we can get your message to your audience in a variety of ways, from our poster sites, to online, from mobile to experientially – and in an interactive, multi-faceted and most of all COST EFFECTIVE way.

For more information please contact:

Marion Cronin
020 7324 5442
marion@itchygroup.co.uk